英国知名杂志Car的资深记者、汽车评论家Gavin Green撰写的编辑日记，从全新的视角来审视丰田召回事件。
Britain’s mass media loves to build an icon, and then shoot it down. From Blair to Bono, from Gazza to Macca, from New Labour to Old Etonians. Heroes one minute, losers the next. Toyota has been the media’s motoring darling for most of the past decade, thanks to the eco wonders of its hybrids and to not being American. But when there’s a puncture to the perfection – bang! – icons are shot down faster than you can mouth Michael Jackson.
英国的主流媒体最喜欢捧红一个标杆，然后再把它棒杀（话说中国媒体也没少干这事）。从布莱尔到Bono，从加斯科因到Macca…… 前一分钟你还是英雄，下一秒就是过街老鼠。凭借混合动力等领先优势，过去十年里丰田早已习惯成为媒体宠儿，然而一旦气球破个小洞眼——呯！——标杆就以迅雷不及掩耳之势倒下（原文为标杆被击倒的速度比你念完Michael Jackson大名还快）。
Yet this one is different. You buy a Toyota for its quality. There is no other reason. Toyotas are not fun to drive. They do not give you that warm glow of ownership satisfaction. A Ford or a Renault can be a pet. A Toyota is always an appliance. You buy it because it works, and works very well. And it keeps working. So a recall for a Ford or a Renault, while a pain, is like taking Buster to the vet. Shit happens. But when your fridge breaks, that’s bad. Toyota will lose some of the faithful motoring illiterates who constitute most of their customer base.
然而这次却不一样。没别的，你就是冲着丰田汽车的品质去买它的。丰田车既没有驾驶乐趣，也不会带给车主心满意足的心情。一辆福特或雷诺还可以当宠物玩玩，但丰田说到底也就是一个家用电器，你买它就是因为它能高效、长命地工作。如果自家的福特或雷诺被召回，你也就当不小心踩到“地雷”，一闭眼就过去了。但要是你的老伙计病了，你可就手足无措了（原文是说你家里的冰箱都能坏，那就惹人气愤了）。这次的召回事件，可能损伤到丰田最主要的客户源。
But they’re not broke yet. Not by a long way.
但要说丰田就此玩完，还远着呢。
Toyota’s quality and production processes are still the most envied in the industry, and it remains the world’s wealthiest car maker.
丰田的品质与生产进程依然领先业界，廋死的骆驼比马大，它仍是最有钱的汽车制造商。
Stung and shamed, new boss Akio Toyoda has ordered a big improvement in quality. Toyota’s innovative efforts – including cleverer hybrids – will also be redoubled. Mr Toyoda, a keen amateur racer, even says he wants to make the cars exciting.
谨慎的新总裁丰田章男已立志提高产品的品质，包括智能混合动力项目在内的丰田新规划也将开足马力前进（原文是说会加倍努力）。作为一个业余赛车爱好者，丰田先生甚至声称要将丰田车造得更富激情。
I am a car nut. I want to see Toyota build cars that are fun and exciting to drive,’ he told an American audience just after taking over the company reins.
“我是一个车迷，我希望看到丰田车更具驾驶乐趣，并充满操控激情”，刚上任时丰田章男这么对美国消费者说。
If he can deliver all that, today’s setbacks will soon be a distant memory, as Toyota powers to even greater domination of the world motor industry.
如果他能实现诺言，那将来丰田再次称霸汽车工业的时候，如今的挫折就根本不值一提。

沙发，沙发

日本车除了省油，我不觉得有什么好处，内饰好省油小故障少就是根本的优点，但是作为汽车，基本能开就行了，性价比高估计是日本车的最大优点，好像买日本车的没几个把车子当赛车开。
我是坚决不买日本车，车子都没驾驶乐趣，开起来没力气发飘，还不如自己坐车睡觉好过

翻譯很精彩，如果是樓主自己翻譯的，我們 可以常常交流，呵呵。