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题目就是:
HOW NICOLE HELPED NO.5 BECOME NO.1 Nov 20 2004
We preview her £5m Chanel ad
By Samantha Booth
THE world's most expensive advert, for the world's most famous perfume and starring the world's most glamorous woman, is on your telly tonight.
Rumoured to have cost £5million, the Chanel No. 5 commercial, featuring Nicole Kidman, is being promoted with teasing clips of the four-minute extravaganza.
For the first time, Chanel have shelled out for a star bigger than the brand and an Oscar-nominated director, Baz Lurhmann of Moulin Rouge fame, for what is more a mini-movie than a 30-second promo.
Suitably enough, it can be seen on Channel 4 during Moulin Rouge, which stars Nicole and starts at 9pm.
The advert follows the 'most famous woman in the world', Nicole, as she begins a passionate love affair with an artist played by gorgeous Brazilian star Rodrigo Santoro. Set in a mythical metropolis, the pair escape to the rooftops to get away from the limelight. But Nicole, said to have picked up more than £1million for her part, has to return to the red carpet and the awaiting paparazzi, glancing back wistfully at the rooftop garden where her lover remains. Debussy's Clair de Lune is the soundtrack for a production oozing with style.
Nicole's costumes were designed by Karl Lagerfeld and were hand-stitched in the Chanel couture salon.
The Aussie screen queen is also decked out in £17million worth of gems. Stylish, slick and elegant, the advert is sure to secure her place as the world's most glamorous woman.But she is not the first celebrity to be associated with the famous French brand of clothes, fragrances and cosmetics.
Coco Chanel herself was the first face of Chanel No. 5 when she launched the perfume in the Twenties.
For decades, it was the most popular scent in the world and gorgeous women such as Catherine Deneuve, Ali McGraw, Jean Shrimpton and Candice Bergman all promoted the product.
However, at the time none of them was as big a star as Nicole is now.
But director Baz said: 'My childhood memories of Channel No. 5 is of Catherine Deneuve, looking beautiful onTV.
'It was accepted that a glamorous woman drank champagne, jetted to romantic locations and wore Chanel.'
And the new commercial will not be the first Chanel ad to capture the public's imagination with its style and atmosphere. When supermodel Estelle Warren became the face of Chanel No. 5 in the Nineties, the company produced an unforgettable advert. Many remember the image of the beautiful women wandering through a long, golden corridor in nothing but a short Little Red Riding Hood cloak before stepping through ornate doors into city streets hushed by snowfall.
Most people can recall the eerie music, from Edward Scissorhands, the festive feel and the ending where a wolf howls at the moon, even if they don't remember what the advert was for.
Johnny Depp's wife,Vanessa Paradis, is another beauty on contract to Chanel.
IN an atmospheric advert for Chanel's Coco perfume,Vanessa is half-woman, half-exotic bird posing on a trapeze in a gilded cage, dressed in nothing but fishnet stockings and feathers.
In a spooky finale, lightning flashes and a male figure is silhouetted ghost-like against the stormy sky.
But apart from those who worked for the company, there have been plenty of celebrities through the years who loved to wear Chanel products.
Hollywood icon Marilyn Monroe famously said Channel No. 5 was the only thing she wore in bed.
Modern-day diva Mariah Carey apparently won't venture out on the ski slopes unless she is dressed from head to toe in Chanel.
The company's launch of their 2005 collection last month was attended by the likes of Linda Evangelista, Princess Caroline of Monaco and, of course, Nicole, all resplendent in Chanel.
Nicole's Chanel dress at the Oscars in 2002, before she was employed by the company, was hailed by many as the biggest fashion success of the night.
Even pop princess Kylie Minogue, more famed for her tiny gold hot pants than classic chic, has become a fan of the designer label since taking up with her French boyfriend Olivier Martinez.
Celebrities are desperate to be associated with a brand synonymous with style and elegance. And where celebrities tread, ordinary people want to follow.
There is still a bottle of Chanel No. 5 sold every 30 seconds and the fragrance clocks up around £60million in sales for the company every year.
But Chanel are not willing to rest on their immaculately-styled laurels.
They are hoping the new advert will make such an impression that husbands and boyfriends across the world will feel it would be rude not to slip a bottle into their other halves' stockings this Christmas.